Zara Hartwig is an Australian product designer living and working in East London. Committed to designing uncomplicated, needs-based experiences that make a meaningful impact for all.
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Fascinated by the complexity in achieving digital simplicity; motivated to communicate the most by saying the least. Zara uses these two drivers to challenge and validate information structures, arranging parts to be easily experienced and understood.

APPROACH ⤵
01

Simplify with meaningful grouping.

Classifying information transforms chaos into order. Too much order restricts; too little confuses. Digital simplicity finds the balance.

02

Guide with pace and timing.

Time on task is your currency. Maximise satisfaction by minimising steps and progressively disclosing content.

03

Create an emotional response.

Transcend an experience into a feeling of delight by giving breath to subtle details and interactions.

SERVICES

Consultancy

Brand and product strategy, digital transformation and simplification.

Product design

Native app and responsive web design and development.

CAPABILITIES

Research

Qualitative research
Quantitative research
Customer interviews
Usability testing

Strategy

Brand vision and identity
Customer value propositions
Workshop facilitation
Executive and leadership facilitation

Design

User experience
Interaction design
Systems design
Information architecture

Experience

Product design
Accessibility
Implementation support
Product maintenance

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